Florence Mzyeche |
By DOREEN NAWA
FLORENCE Mzyeche is an inspiration to
many women in her home village of Mphande, in Petauke because of her involvement
in the radio listening clubs.
“It is difficult to make a living
through farming in Petauke just like in many rural areas in the country,” she
says.
But with Ms Mzyeche’s guidance, many women’s
groups have found a way to cope with drought and high food prices by using new
methods of farming.
“How
is it that I didn’t learn about this in time? If we had applied the new farming
techniques that I have learnt through the radio listening clubs, I’m sure I
wouldn’t be here telling you about my misadventures. What I mean to say is all
the efforts that my family put forward three years ago failed,” says Ms
Mzyeche.
“I am certainly not the only one to
complain about the lack of knowledge concerning new farming techniques. The
experience I had on my field three years ago might not be different from that
of my neighbour. For me, the redeemer now is the Radio Listening Club where we
meet and learn and share experiences on how best we can improve our yields,” Ms
Mzyeche added.
While many rural farmers have limited
access to information, radio reaches at least 70 percent of rural households
countrywide.
Because small-scale farmers are often
located in hard-to-reach rural areas, it is believed that radio is a
cost-effective tool for reaching them.
For many rural Zambians, radio is a key
channel of information. For small-scale farmers who have limited or no access
to other media such as newspapers, television, or the Internet, radio is an
essential part of their daily lives.
Mphande Villagers listening to a radio programme |
In 2007, Panos Southern Africa (PSAf), a non-profit making organisation,
established to stimulate public debate around development issues in Zambia and
other countries in Southern Africa by providing relevant information, combined
with other information and communication technologies (ICT), to fight poverty
and food insecurity.
“We work in partnership with community
radio stations in various districts, like in Petauke, we work with Petauke
Explorer to increase the reach of agricultural information, enhance farmers’
participation and give farming families a voice.
Mr Elias Mthoniswa Banda, PSAf regional
manager for media development and ICTs says, “Through our work, we have found
that radio is the preferred source of not only agricultural information for the
large majority of smallholder farmers but any information to the rural populace.”
Radio is a suitable and cost-effective
tool for the dissemination of agriculture information because the data, which
is usually transmitted in local languages, can be assimilated by those without
formal education.
“Most importantly, radio, particularly when
coupled with other ICT, such as mobile phones, can give voice to end-users
through participatory radio programmes. Radio is an effective tool helping
farmers to make informed decisions and supporting the adoption of innovative
agricultural practices,” said Mr Banda.
Petauke Explorer station manager Patrick
Phiri says as a result of their educational efforts, farmers have learnt
conventional farming methods and are willing to invest in the correct
application of fertilizers.
“They also know how to plant in rows
with the right spacing, and the best ways to manage their farms. We can also
see that post-harvest handling practices have also improved. Many farmers are
testifying that they no longer store grain on the floor, but on raised
platforms and this is as a result of the exchange of information through radio
listening clubs,” Mr Phiri said.
Similarly, NEPAD’s Comprehensive Africa
Agriculture Development Programme (CAADP) the continental framework for
transforming agriculture in Africa, places a high premium on the role of radio
to reach farmers.
CAADP is the African Union-NEPAD
long-term framework to improve food security, nutrition, and increase incomes
in Africa’s largely farming based economies.
Women of Mphande Village gather to share information after a radio programme |
Acknowledging the fact that radio has a
powerful role in distributing information on African agriculture, there is need
for commitment to disseminate pertinent information to local communities by
linking policy makers and researchers with farmers on the ground.
For the illiterate rural populace in
particular, occasions for information exchange are usually during community
festivals, family gatherings, traditional and religious associations,
interaction with itinerant merchants and encounters at marketplaces or water
wells.
However, these communities, women especially,
are making use of radio listening clubs to ensure their own as well as their
families' survival and. These clubs have created an environment of information
exchange in rural communities.
The people in the countryside are also
able to use radio listening clubs for leisure through the cultural, knowledge,
customs exchange.
Women are usually active participants in
the social communication networks. They use indigenous communication methods
for information exchange, knowledge sharing and the dissemination of strategies
for mutual assistance and survival.
It is the wish of the country as well as
the continent to end hunger and reduce poverty by increasing agricultural
productivity.
In June 2014 at the African Union summit
in Malabo, Equatorial Guinea, African leaders voiced their commitment to
prioritising agriculture in national development plans, ending hunger and
cutting poverty in half by 2025.
In fact, ending hunger remains at the
forefront of long-term global political priorities.
Ending hunger and cutting poverty
especially in rural area is possible through innovation and information
sharing, one of which is through the use of radio. (Story published on Oct 25, 2014 in the Zambia Daily Mail).